ShareParty Insight empowers businesses with actionable zero-party data that drives engagement and growth, with over 10,000 active members on its platform. The research and rewards platform transforms everyday digital behavior into meaningful value, creating a virtuous cycle of participation, engagement, and insight generation across Asia.

To scale its panel operations and enhance user experience across multiple markets, ShareParty Insight partnered with On-us to build a seamless, automated reward infrastructure. From voucher issuance and tracking to redemption analytics, this collaboration enables cross-border rewards and strengthens member loyalty through On-us' diverse global merchant network.
‍

The Challenge

As ShareParty Insight expanded its research and rewards platform across six markets (Taiwan, Indonesia, the Philippines, Singapore, Thailand, and Malaysia), several operational challenges emerged in managing large-scale, multi-market incentive programs:

• Complex multi-market reward management: Managing diverse e-voucher formats, currencies, and local compliance requirements across six markets
• Operational inefficiencies: Manual voucher distribution and procurement cycles causing delays that impacted user satisfaction
• Limited tracking capabilities: Difficulty monitoring reward redemption outcomes and connecting them to marketing performance
• Need for scalable automation: Requirement for consistent user experiences and efficient campaign execution across all regions

On-us Solution

Since partnering with On-us, ShareParty Insight has launched 16 campaigns distributing more than 82,000 Smart E-Vouchers across six Asian markets, transforming its reward ecosystem through:

API-Based Automation for Cross-Border Rewards

• Enabling instant and automated issuance of Smart E-Vouchers within existing workflows across 6 different markets
• Eliminating manual backend tasks such as validating completions, issuing vouchers, replenishing balances, and reconciling reports
• Streamlining campaign setup cycles with faster, more precise execution

Real-Time Tracking and Data-Driven Insights

• Providing transparent visibility into engagement, redemption behavior, and campaign performance through comprehensive reporting
• Delivering detailed metrics including total watch time before/after redemption, open-to-redeem intervals, and redemption ratios
• Enabling swift, data-driven campaign adjustments through real-world engagement pattern analysis

Enhanced User Experience Through Customization

• Allowing customizable voucher presentation banners and titles for each campaign, reinforcing brand visibility
• Transforming redemption moments into opportunities for deeper in-app engagement by guiding users to explore additional activities
• Creating seamless user journeys that naturally direct participants to their next meaningful action

Result and Impact

• Distributed over 82,000 Smart E-Vouchers across six Asian markets through 16 targeted campaigns
• Strengthened panel operations with scalable, automated reward infrastructure ensuring consistent user experiences across all regions
• Enhanced operational efficiency by reducing manual work, minimizing human error, and accelerating campaign execution cycles
• Improved user engagement flow through post-redemption banners that encourage continued platform interaction and sustained participation
• Enabled data-driven optimization with granular insights into user motivation, responsiveness, and timing patterns for precise campaign refinement

"Shareparty Insight is excited to deepen our understanding and prediction of consumer lifecycles and real-world motivations through Smart E-Vouchers. Enriching behavioral data across multiple touchpoints is a game-changer, enabling us to offer smarter incentives that deliver greater value for our platform users." - Tatt Chen, CEO, Shareparty Insights